Bosch: A Real Sense of Responsibility, Trust and Loyalty

 

Presentation written by: Ali Mahamat ISSA

Anta TOURE, t.antatoure@gmail.com

Presentation supervised by: Assoc. Prof. Dr. Elena M. BARBU, elena.barbu@univ-grenoble-alpes.fr

Introduction

If there is a German token success, Bosch would be it emblem, five bright red letters and the drawing of a magneto, furnishes the landscape of Germany on the sheds along the highways, the windows of shops, garages, kitchens and offices, Bosch is everywhere. And not only in Germany: the world’s largest automotive supplier, Bosch supplies all manufacturers with parts. The company said proudly “There is no car in the world that does not have a room in our home!”.

Bosch realizes the company has an important responsibility in regards of the environmental protection. They integrate corporate social responsibility in their cores business. Since 2004, Bosch is an active member of the United Nations (UN)Global Compact. They are committed to observing the United Nation Global Compact international directives about human rights, labor standards, environmental protection, and the fight against corruption. The UN Global compact is a voluntary initiative came from CEO commitments to improve universal sustainability.

Volkmar Denner, Chairman of the board of management of Robert Bosch, declared “I strongly believe that the world of business can make a major contribution to solving the challenges society faces”.

The strategic objective of the Bosch Group revolves around solutions for interconnected life. With its innovative and inspiring products and services, the Bosch Group aims to improve the quality of life by offering “Technologies for Life” worldwide. A part of their profits is used to support social organizations and projects. In addition, they contribute to meeting the current ecological challenges. Improving climate protection and preserving resources are key issues in their daily work.

Presentation

Bosch was created by Robert Bosch in 1886 in Stuttgart. It is a German multinational engineering and electronics company headquartered in Gerlingen (near by Stuttgart, in Germany). In 2011, Bosch was the world’s largest supplier of automotive component. The Bosch Group is a leading global supplier of technology and services. It employs about 400,500 employees worldwide. Bosch offers connected products and services that help improve quality of life around the world.

Bosch is the largest European company not listed on the stock exchange. In his living will, Robert Bosch ordered his heirs to ensure the continuity, stability and independence of his business.

The Bosch family transfers most of its shares to the non-profit foundation. A new, very original model was born: the capital of the Bosch GmbH Group is 92% owned by the Robert Bosch Public Benefit Foundation, with the remaining 8% going to the family.

The voting rights of the foundation are transferred to a limited partnership, which ensures the smooth running of the company.

In 2016, Bosch realize a turnover of 73,1 billion euros (total sales) and a turnover of 78 billion euros in 2017.

This turnover is divided in four parts:

  • Mobility solutions
  • Industrial technology
  • Consumer goods
  • Energy and technology

Figure 1 Turnover’s reparation

Responsibilities for Bosch

For the Bosch Group, sustainability means securing the company’s future while at the same time protecting the natural environment for next generations.

Bosch Group applies “Invented for life” not only to his business but also to the aim of sustainability.

In fact, they are trying to develop alternative and renewable sources energy and eco-friendly product for better efficient, mobility and safer. Ecology is a part of core business strategy and it considering as a pillar of success.

 

Sustainability includes social well-being, healthier lives, healthier work. In the regions close to Bosch locations, there is a promoting of good quality education.

Moreover, Bosch’s dividends fund sustains the activities of Robert Bosch Stiftung, which is a foundation. This foundation uses the money to subsidize non-profit social project in the follow field: migration, integration, and participation, social cohesion in Germany and Europe, and sustainable living spaces.

Bosch focuses on four main areas of action: environment, products, associates, and society.

Within these four areas, the company pursues the following five sustainability targets around the world:

  • Observing binding CO2 reduction targets
  • 35 percent reduction in CO2 emissions (relative to value added) by 2020 compared with 2007
  • Actively conserving resources
  • 6 percent less waste and water consumption (relative to value added) between 2016 and 2018
  • Consistent environmental and social audits
  • 1,000 environmental and occupational safety audits of our suppliers by 2020
  • Reducing the number of accidents in the workplace 1.7 accidents per million hours worked by 2020
  • Increasing the number of female executives 20 percent female executives by 2020

Bosch includes further expanding our environmental/safety portfolio, also promoting diversity, strengthening our commitment to education and associate development, and protecting the environment with innovative solutions.

ENVIRONEMENT

With their products and their business activities, Bosch aim to contribute to protecting environment.

Each year, Bosch Group set up several targets concerning the use of resources, and apply an environmental management system to lower energy usage and waste at their locations in whole around the world.

Energy efficiency, sustainable production, and resources conservation is a way to tackle climate changes. Build eco-friendly infra- structure is an important aspect, for example, it could contribute to this target by rehabilitating contaminated sites.

Bosch can also inflict a Code of Conduct to their suppliers, so they conform to sustainability standards.

The Code of conduct gather fundamental point:

  • Treatment of associates, with value human rights, freedom of association, equal of opportunity, work safety… This part take in account child labor but only said that the supplier need respect national legislations and rights of children and not all country protect child.
  • Environmental protection
  • Business relation: no conflict of interest, free competition, no corruption, no money laundering…

Those requirements are part of Bosch’s values, they are key point on they code of conduct which are in all Bosch Group

To reduce carbon footprint, ISO 14001 environmental management system has been introduced to all of manufacturing sits around the world.

“ISO 14001 is the international standard that specifies requirements for an effective environmental management system (EMS). It provides a framework that an organization can follow, rather than establishing environmental performance requirements.” 257 locations have been certified, it represents almost 87 percent of Bosch locations worldwide.

Bosh are committed to sustainable mobility. Concerning the Mobility Solutions business sector, they try to lower carbon forms of mobility and be less dependent on fossil fuels in the long term. Bosh came up with a seven-point program to held in reducing the CO2 emissions of new vehicles in automotive manufacturers.

Bosch propose also, a program to improve energy efficiency. This program called Rexroth for Energy aims to reduce energy costs and emissions, and to increase energy efficiency.

Creating structures

Bosch China

In this country, Bosch is committed develop sustainable rural. In July 2016, they created “807 Social Innovation Center”, a charity organization. The purpose is stand for Hongqi, a village in Yunnan Province. Most of the time, the rural population can afford to school fees. Last year, this organization funds about 30,000 euros to develop the village’s economic and improve its educational resources.

The idea was to mix modern expertise and use at the same time the population’s age-old know-how. All the efforts initiative lead to the “Full of magic Shangri-La” exhibit at the local museum. About 20,000 visitors came to that exhibition, this event provided an important platform for local art.

Committed to fighting poverty

All Bosch locations whole around the world fight against poverty. In Australia, almost every Bosch associate actively assisting the St. Vincent de Paul Society in its efforts to help the homeless in Melbourne. The St. Vincent de Paul Society in association with Bosch Australia raised about 32,000 euros. The money was used to buy and give out 29,000 meals. Moreover, for one night, 35 Bosch associates slept on the street. Gavin Smith, the president of Bosch Australia participated to this initiative. The intention was to increase awareness of homelessness and attract more supporters to the cause.

In the Ukraine, Bosch locations collected a total of 10,000 euros for renovating an orphanage. Some 1,100 associates at twelve locations took part, and raised a total of 3,600 euros for children’s charities.

For a world without hunger

Bosch take in account world population growth. By 2050 the word population will grow to 9.6 billion people.

But today, the problem is one out in every nine people on the earth can get enough food.

To contribute to solve this problem, Bosch supports sustainable agriculture by finding innovative solutions to get the highest quality of food and promote an agricultural eco-friendlier.

Bosch’s start-up, named Deepfield Robotics (created in 2014) want to digitize agriculture and create the Internet of fields and plants and further developed its BoniRob agricultural robot. This agricultural robot can move and be handled precisely across the field. It is used to remove weeds mechanically, thereby, the use of pesticides is unnecessary. This solution is already used for strawberry and asparagus fields in Germany.

High-tech for green patients

In 2016, Marta project was launched with the association of the the University of Hohenheim and Cubert. The Marta project’s aim is to find a way to detect leaf diseases at the most early stage and making plant protection more resource efficient. At the moment that the disease is located, the purpose is precisely to target it and treated it. It is about lower the use of pesticide and keep plant heath.

Spectral camera are used and depending on the disease the reflection of the light is different. In India, also, Bosch technology focus on an agricultural more efficient and eco-friendly.

Healthier lives, healthier work

The number of people be diagnosed with cancer is on the rise. According to World Health Organization estimates, 20 million people will be suffering from cancer each year, by 2025.

With Robert Bosch Krankenhaus (RBK), Bosch has been tackling this problem since 2016. The Robert-Bosch-Hospital is a charitable hospital in Stuttgart, Germany, which was founded by Robert Bosch in 1936.

Together, they set up initiatives to give to patients the best possible individual treatment. until 2020, Robert Bosch Stiftung will provide a total of 24 million euros for the project. The money is allocated to build a study center, the grow of the medical management team.

Moreover, Bosch is supporting actively associates with cancer. With the “OncoCure“ program, which receives one million euros in funding each year, the patients receive access to diagnostics at RBK.

On May 2016, 200 Bosch associates in Italy, sold their sneakers to support the fight against cancer. Then, they ran in “Race for the Cure” a marathon for, a non- profit organization (called Susan G. Komen) that supports cancer patients.

Making mobility safer

To support mobility safer, Bosch has focused on prevention.

By 2020, the United Nations wish to halve the number of road traffic deaths compared to 2013. There are 1.25 million people around the world died because of traffic accidents. Bosch Australia’s presented a fully automated test vehicle to makes rout safer. Automated car is equipped of a camera that prevents drivers from falling asleep at the wheel. It can do it by detecting the drivers’ eye movement and it can sound a warning when the eyes are closed for too long.

In addition to this, when you pass on a totally automated mode, the car’s system monitors road traffic with its 360-degree sensors. The vehicle’s captor and systems also work when the driver is doing the car manually. The captor detect the activities of other users at a very early stage.

This project is important because car accident is mostly du to human error (90% in Australia)

Bosch has also expanded a solution, which assists in an accident. In Hungary, Bosch provide software for emergency call centers. Within seconds, specialists get the vehicle’s technical details and valuable information on the state of the car’s battery.

Making work safer

In 2016, Bosch created the global “Safety Basics” initiative. Experts developed six easy-to-remember principles to drop the number of workplace accidents:

  1. In everything we do, safety considerations are essential.
  2. As supervisors, we care about your safety.
  3. We ensure a safe working environment for all.
  4. We look out for one another’s safety.
  5. We speak openly about safety.
  6. When it comes to safety, we have a zero-tolerance policy.

The six rules have been made an integral part of Bosch’s occupational safety standards. The goal is make safety a part Bosch’s management culture and of standard processes. Accidents that have been narrowly prevent are analyzed, and they try to learn lessons and inform staff. All locations are allowed to make some modification so it would fit better, original process are even accepted.

For example, in Moulins (France) Bosch realize a video to show each principle in practice.

At the Jaipur (in India) , an prevention day on the subject of safety was held: machines at the site were turned off, and safety measures were demonstrated not only to associates, their families are also welcomed.

CONCLUSION

Bosch has survived, even today, on the walls of factories and offices around the world. The values ​​of Bosch are displayed: sense of responsibility, trust, loyalty. This means ensuring the success of the company in the long term, all preserving the natural environment on which current and future generations depend.

Bosch want to make renewable energies more accessible, mobility even safer, cleaner and more economical, as well as systematically designing eco-friendly products.

Strongly rooted in Bosch, team spirit is cultivated day after day. Their singular business culture is based on the mutual support relationships created between our employees around the world. This link, Bosch are striving to consolidate “it in our daily work It is together that we develop our innovative solutions” said in the company.

When Robert Bosch started his business more than 130 years ago, he had established a culture the same the values as today. We are proud to continue this corporate culture, which is reflected in all areas of the Group.

In the German imagination, Robert Bosch remains the embodiment of the virtues of Made in Germany. His moral rigor, his social commitment maintains his memory. In 1906, before all others, Robert Bosch introduced the eight-hour day in his workshops. “If I’m doing well, it’s because I pay my employees properly,” he says.

BIBLIOGRAPHY

Websites:

https://www.worcester-bosch.co.uk/professional/specifiers/corporate-social-responsibility

Corporate Social Responsibility from Friedman to Porter and Kramer 2013 https://file.scirp.org/pdf/TEL_2013061813184987.pdf

Canadian Journal of Law and Society

https://www.cambridge.org/core/journals/canadian-journal-of-law-and-society-la-revue-canadienne-droit-et-societe/article/la-responsabilite-sociale-de-lentreprise-et-ses-relations-avec-le-systeme-juridique/453615B4420AA06AC377A86F0A6092ED

Bosch Values and responsibility

https://www.bosch.com/our-company/sustainability/strategy/values-and-responsibility/

Code of conduct for Business Bosch

https://assets.bosch.com/media/en/global/sustainability/strategy/vision_and_goals/bosch-code-of-business-conduct.pdf

CODE OF CONDUCT FOR SUPPLIERS Bosch Group

https://assets.bosch.com/media/global/sustainability/strategy/values_and_responsibility/Bosch-Supplier-Code-of-Conduct.pdf

Bosch forms an alliance against cancer

http://www.bosch-presse.de/pressportal/de/media/migrated_media/b_ndnis_gegen_krebs/buendnis_gegen_krebs_7696_en-us.pdf

Creating structure

https://nachhaltigkeitsbericht.bosch.com/strukturen-schaffen/

Bosch Wiki

https://fr.wikipedia.org/wiki/Robert_Bosch_(entreprise)

Book :

Syndicats et responsabilité sociale des multinationales

Par André Sobczak, HEC Montréal

FIGURES

Figure 1 Turnover’s reparation